LET'S GET ROLLING
I’M HEIDI, FREELANCE WRITER EXTRAORDINAIRE

With 18+ years’ experience writing, editing and managing creative strategies in the FinTech space, I have a deep understanding of what it takes to consistently deliver top-shelf, high-performing content that attracts eyeballs and pulls its weight. And when it comes to translating complex topics and ideas into artful and engaging stories that convert… well, that’s where I really shine.
While I recently hung up my hat as a full-time creative professional to focus on other passions, namely an up-and-coming gallery and antique store, I will always be a writer at heart. I love freelancing for the opportunity it provides me to work with many clients, write for many audiences and lend my creative muscle to many content challenges and conundrums.
While I recently hung up my hat as a full-time creative professional to focus on other passions, namely an up-and-coming gallery and antique store, I will always be a writer at heart. I love freelancing for the opportunity it provides me to work with many clients, write for many audiences and lend my creative muscle to many content challenges and conundrums.
SERVICES
SERVICES I OFFER
content-writing-1
BRANDED WRITING
Development of brand narratives and strategies with a deep understanding of how to implement voice and tone across all touch points.
copywriting
ARTICLE WRITING
In-depth research-based writing for educational website content with a knack for translating the complex into the interesting and engaging.
seo-writing
EDITING
Meticulous refinement of written content to ensure clarity, consistency, coherence, and adherence to grammar and style guidelines.
social-media-writing
BLOG WRITING
Brainstorm ideas and deliver engaging content that bolsters brand awareness while simultaneously driving engagement and consideration.
press-release-writing
COPYWRITING
Strategic, persuasive writing designed to drive action, boost brand recognition, and increase sales or customer engagement.
editing
SEO WRITING
Keyword-optimized, high-quality content aimed at improving website visibility, organic ranking, and attracting targeted online traffic.
SHOW, DON'T TELL
RECENT WRITING SAMPLES

Client request: write an SEO-optimized site page detailing the cheapest car insurance rates in Hawaii.

Client request: conduct keyword research and write 500-600 words defining cyber insurance. The voice and tone should be

Client request: rewrite car insurance coverage descriptions to be jargon free and easy to understand. Here are two
GET IN TOUCH
LET’S DISCUSS HOW I CAN HELP YOU
Address
Virginia City, NV
Phone Number
5302283589
Website
hwallis.com
hwallis51@gmail.com